We've recently updated this article to reflect the name change from Infusionsoft to Keap.

In this guide, we will show you how to create an evergreen campaign in Deadline Funnel that connects to your sequence in Keap.

We recommend starting with this guide if you are using Keap. 🙂

But if you do not want to create an evergreen campaign - and you want to create a fixed-date campaign - please refer to this guide instead.

Please watch this quick video about how Deadline Funnel integrates with Keap:

Each subscriber who goes through the webhook in your sequence will be added to your Deadline Funnel campaign.

Example: In a 3-day evergreen campaign, if someone goes through the webhook on Monday, their deadline will be Thursday. And someone else who goes through the webhook on Tuesday will have a deadline on Friday.

"But what about when they open an email or click a link in an email?"

It does not matter if your subscribers open an email, when they open an email, or even if/when they click a link in your email.

Each subscriber's deadline will be calculated based on when they go through the Deadline Funnel webhook in your sequence.

In your emails, you will use the Deadline Funnel email links wherever you are linking to your special offer page (instead of linking to your special offer page directly).

Example: If you are linking to www.example.com/special-offer, you will use the Deadline Funnel email link in your email (i.e. https://dfl0.us/s/d7fb49bc?em=~Contact.Email~ ) instead of www.example.com/special-offer.

When a subscriber clicks on a Deadline Funnel email link, Deadline Funnel will look up their deadline (based on when they went through the webhook) and either redirect them to your special offer page or the expired page.

These three steps are required in order to integrate Deadline Funnel + Keap. 🙂

First, create an evergreen campaign in Deadline Funnel.

When creating your campaign, select the Email Sequence + Special Offer blueprint:

➡️ Please visit our guide for more details about how to create a campaign in Deadline Funnel.

After you've created your Deadline Funnel campaign, set up the integration between Deadline Funnel and Keap

This integration determines where you start each subscriber's Deadline Funnel tracking as they are going through your sequence.

➡️ Please visit our guide for more details about how to add the Deadline Funnel webhook to your sequence.

Copy the Deadline Funnel email link from the Emails section of your campaign:

Use this link in your emails anywhere that you are linking to your special offer page, instead of linking directly to the special offer page.

Now, when someone receives your emails and clicks on the Deadline Funnel email link, Deadline Funnel will look up that subscriber's email address and automatically redirect them to either your special offer page or offer expired page.

➡️ Please visit our guide to learn how to add the Deadline Funnel email links to your emails.

Please visit the following guides to learn how to:

1️⃣ Add Deadline Funnel email timers to your sequence emails

2️⃣ Set up sales tracking in Deadline Funnel

3️⃣ Personalize your emails with a custom field that shows the text version of each subscriber's deadline

4️⃣ Test your campaign so you can verify exactly what your subscribers will experience