How to use Pre-Launch

The Pre-Launch feature allows you to control which pages people will see depending on whether their Deadline Funnel tracking has started yet or not. This works for fixed-date, evergreen, and hybrid campaigns.

How to use Pre-Launch with an evergreen or hybrid campaign:

Pre-Launch is a great option when you want to set up a three-part campaign.
1. Pre-access page people will only have access to before their deadline starts (i.e. an optin page)
2. Special offer page that subscribers will only have access to once their DF tracking starts
3. After URL that they will get redirected to once their deadline expires
1
In 'Edit Campaign' navigate to Settings and find the Pre-Launch setting just below where you set the length of the deadline:

2
The Pre-Launch URL is going to be the page you want them to see before their deadline has started:

3
The second URL is going to be the page you want them to be redirected to once their deadline has started:

Hit 'Save' and you're all set!

How to use Pre-Launch with a fixed-date campaign:

In a fixed-date campaign, the Pre-Launch feature can be used to show people a page that you want them to see before the special offer is available.

For example, you can create a fixed-date campaign that has a start date of January 15 and a deadline of January 31. If someone tries to access your special offer page before January 31, they will be redirected to your Pre-Launch page.

1
In 'Edit Campaign' navigate to Settings and find the 'Start date enabled' button. Make sure this is turned on, as it will indicate when the Pre-Launch redirect is active. And hit 'Save' before moving on to the next step:

2
Then navigate below that to the pre-launch section. Enable the setting and then add your two URLs:

Advanced: using the same pre-launch URL as your "after deadline" URL

In some cases, you may want to use the same URL as your pre-launch URL and your "after deadline" URL.

Here's how to set that up:

Pre-access page: www.mysite.com/pre-access?a=b

Funnel step URL: www.mysite.com/special-offer

After deadline: www.mysite.com/pre-access

The key to making this work is to use the extra parameters ("?a=b") at the end of your pre-access URL, but make sure to not include those parameters in your funnel step after URL.

If you have any questions, please reach out to us in chat (the blue box in the right hand corner) or let us know at  help@deadlinefunnel.com.

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