How to Choose a Campaign Type

There are three different types of campaigns you can use with Deadline Funnel: Fixed, Evergreen, or Hybrid.

Fixed

This option is great for any marketing funnel where each lead shares the same fixed deadline.
Examples include: Product launches, one time promotions, flash sales, or any kind of promotion where everyone has the same deadline.
The Fixed deadline is the same for everyone in your funnel, so there's no tracking involved. You select the date and time that you would like the deadline to be and once that deadline comes, we'll redirect everyone away from your special offer page.
You can find more information on how to set up your Fixed campaign here.

Evergreen

This option is great for any marketing funnel where each lead's deadline is determined by when they enter the funnel.
Examples for this type of campaign include: Lead generation funnels, email follow-up sequences, upsell pages, automated webinars, or any kind of marketing where leads are starting on an ongoing daily basis.

Evergreen differs from a Fixed deadline, because it involves tracking each individual through IP Address, Cookie, and Email Address, and requires a point of entry, or what we refer to as a Trigger. You can find more information about the different Triggers and select which one you would like to use in the Quick Start Guide.

For this kind of campaign you can select how many days, hours, or minutes you would like the deadline to be. If you select days, then you can specify what time of day you would like the deadline to expire (we recommend using 11:59pm). 
Click here for more information on how to calculate out the length of your Evergreen deadline with the length of your email sequence.
You can find more information on how to set up your Evergreen campaign here.

Hybrid

This option is great for any funnel where you want the deadline to expire on a set day of each week regardless of when people enter the funnel.

Day of Week Hybrid:

This option is great for any funnel where you want the deadline to expire on a set day of each week, month or quarter regardless of when people first enter the funnel. For example: You want each person to get their own unique deadline, but your special offer page needs to close on Thursday at Midnight each week, regardless of if someone enters the funnel on Monday, Tuesday, or Wednesday.

To use this hybrid funnel type you will 1) select 'day of the week', 2) select the day of the week that you want your deadline to expire, and 4) select the time the deadline expires.

Item #3 in the image above is for another option with the Hybrid deadline type, to "Add an extra week to the deadline if someone's tracking starts within this many hours of the deadline."

Example: Deadline is Wednesday at 11:59pm EST. But you want anyone who starts their tracking between Tuesday at 9am and Wednesday at 11:59pm to actually have a deadline of the following Wednesday (7 days later), instead of the Wednesday during that same week. So you set the "Add an extra week..." option to 39, so that anyone who is tracked within 39 hours of the deadline (between Tuesday 9am and Wednesday 11:59pm) gets an extra week added to their deadline.

Day of Month Hybrid:

This option is great for any funnel where you want the deadline to expire on a set day of the month regardless of when people first enter the funnel. For example: You want each person to get their own unique deadline, but your special offer page needs to close on the 15th of the month.

To use this hybrid funnel type you will 1) select 'day of the month' as the hybrid type, 2) select the day of the month that you want your deadline to expire, and 3) select the time the deadline expires.

Day of Quarter Hybrid:

This option is great for any funnel where you want the deadline to expire on a set day of the quarter regardless of when people enter the funnel.

For example: You want each person to get their own unique deadline, and you want your special offer to close on the 5th day of the 2nd month of the quarter, regardless of when the lead enters the funnel. Then the deadline will expire in the 2nd month of the next quarter, on the 5th day of that month.

To use this hybrid funnel type you will 1) select 'day of the quarter' as the hybrid type, 2) select the month of the quarter, First, Second or Third, 3) select the day of the month, and 4) the time that the deadline expires.

You can find more information about how to set up your Hybrid campaign here.

If you have any questions, please let us know at help@deadlinefunnel.com.

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