How to Choose a Campaign Type
There are three different types of campaigns you can use with Deadline Funnel: Fixed, Evergreen, or Hybrid.
Evergreen differs from a Fixed deadline, because it involves tracking each individual through IP Address, Cookie, and Email Address, and requires a point of entry, or what we refer to as a Trigger. You can find more information about the different Triggers and select which one you would like to use in the Quick Start Guide.
Example: You want each person to get their own unique deadline, but your special offer page needs to close on Thursday at Midnight each week, regardless of if someone enters the funnel on Monday or Wednesday.
Another option with the Hybrid deadline type is to "Add an extra week to the deadline if someone's tracking starts within this many hours of the deadline."
Example: Deadline is Wednesday at 11:59pm EST. But you want anyone who starts their tracking between Tuesday at 9am and Wednesday at 11:59pm to actually have a deadline of the next Wednesday (7 days later), instead of the Wednesday that same week. So you set the "Add an extra week..." option to 39, so that anyone who is tracked within 39 hours of the deadline (between Tuesday 9am and Wednesday 11:59pm) gets an extra week added to their deadline.
You can find more information about how to set up your Hybrid campaign here.
If you have any questions, please let us know at firstname.lastname@example.org.