How to Integrate Deadline Funnel with MailChimp (API)

You can integrate Deadline Funnel with MailChimp using the API and trigger your countdown based on when someone subscribes to your list or is added to a group. 

Please note that if you are going to integrate your Deadline Funnel campaign with a group, you need to have that group created in your MailChimp list before you create your API Integration with Deadline Funnel. You can find additional information on MailChimp groups here: https://kb.mailchimp.com/lists/groups/getting-started-with-groups

Video Tutorial

Integrate Deadline Funnel with Mailchimp

Important: You will need to complete the setup of your first evergreen campaign before you will see the API integrations link in the left nav.

1
In your Deadline Funnel dashboard, click on 'API Integrations' in the left hand menu and scroll down to click 'Click here to create a brand new API integration', then select MailChimp from the next screen:

2
You will need to add your MailChimp Username and Account ID on the next screen:

3
To get your API Key, go to your Mailchimp account, navigate to Account > Extras > API Keys. Click on 'Create A Key', copy the new API Key and paste it into the 'MailChimp API key' box in Deadline Funnel:
4
Copy your MailChimp account username ad paste it into the 'MailChimp Username' box in Deadline Funnel and click 'Save':

Setting up your Deadline to begin when Someone Subscribes To a List:

1
When asked 'When do you want to start the deadline?' select 'When someone subscribes to a list':

2
Next, set your "deadline text" field, which is the custom field in MailChimp that stores each lead's unique deadline. You can either select one you've already created in MailChimp or create a new one. To create a new custom field 1) select the MailChimp list you want to integrate with from the drop-down and 2) give your new custom field a name and click 'Create'.(You can name it "deadlinetext" if you're not sure what to call it.)

3
Copy the URL provided in Step 3 as you need this to set up your Webhook in your MailChimp account.

Note: MailChimp changed the name of this custom field from 'deadlinetext' to 'MMERGE12'. This is normal and will not affect the webhook performance.

4
In your MailChimp account, navigate to the list you want to integrate with. Go to Settings > Webhooks and click Create New Webhook:

5
Paste your Webhook URL into the Callback URL box, then check the box to send updates for 'Subscribes'. Be sure to check all 3 boxes in the 'Only send updates when a change is made...' section. Click 'Save':

And you're all set! You can move on to testing your integration.

Setting Up Your Deadline to Begin When Someone is Added to a Group:

Note:  To integrate a MailChimp group with Deadline Funnel, you need to have the group created in your MailChimp list before you create your API Integration with Deadline Funnel:

1
When asked, 'When do you want to start the deadline?' select 'When someone is added to a group':

2
Click to create a new deadline text field in MailChimp to store each lead's unique deadline. From the drop-down, 1) select the MailChimp list you want to integrate with, 2) name your new custom field (you can name it "deadlinetext" if you're not sure what to call it), 3) select the group you want to use and click 'Create': 

3
Copy the URL provided in Step 3 as you need this to set up your Webhook in your MailChimp account:

Note: MailChimp changed the name of my custom field from 'groupdeadline' to 'MMERGE12'. This is normal and will not affect the webhook performance.

4
In your MailChimp account, navigate to the list you want to integrate with, then go to Settings > Webhooks and click 'Create New Webhook:


5
Paste your webhook URL into the 'Callback URL' box. Check the box to send updates for 'subscribes and 'profile updates', then uncheck everything else. And be sure to check the second and third boxes in the 'Only send updates when a change is made...' section and click 'Save'

Test your integration

To test that your integration is working you'll need to add a subscriber to your list (and group, if appropriate), then navigate back to Deadline Funnel and click the green 'Test' button under Step 3. You can also verify that it's working by checking for the subscriber's email under Event Tracking in the left hand menu.

Important Note about Email Links

For the API integration to work you MUST use the Deadline Funnel  email links in any of your emails that link to a sales page with a countdown timer, or that link to a page in your funnel that links to another page with your countdown timer.
In other words, the API integration requires that your subscribers click one of the Deadline Funnel email links before they reach a page with a countdown. This is necessary in order to make sure each subscriber is assigned the correct deadline.
If you have any questions, please let us know at help@deadlinefunnel.com

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