How to Calculate the Number of Days for an Evergreen Funnel

If you're setting up an evergreen funnel and you're not sure exactly how many days you should choose, here's how to figure it out, and also how to make sure you have the timing correct.

Start with Day Zero

It helps to think of someone starting in your funnel right now. Whether that's through an optin, an API integration, or any of the other ways that Deadline Funnel can start tracking your leads, imagine that someone begins tracking right now.

Next, consider that all the hours left in "today" until midnight (whatever time zone you've chosen) don't count... today isor you would say "Zero" as you start your mental count.

Tomorrow would be "One"

The day after tomorrow would be "Two"

And you keep counting until you reach the point in your mental timeline where your lead would reach their deadline. 

Example: Four-Day Campaign

If today is Monday and based on the number of emails you're sending out when your lead enters your funnel, your deadline should be midnight Friday, then today is day zero, Tuesday is day one, Wednesday is day two, Thursday is day three, and Friday is day four.

So you would use 4 days when creating/editing your Deadline Funnel campaign.

Now before you start sending leads through your funnel you want to test.

Test Your Campaign Before Sending

Deadline Funnel makes it easy to test.

Here's how to test your Deadline Funnel campaign.

Our best advice is to map out the timing of your emails in a spreadsheet and indicate exactly what day their deadline would expire if a lead were to enter your funnel today. Since you're going to test by entering your funnel today, if you know the exact date that you would be getting the final email, then you would compare this to your tracking in Deadline Funnel.

Here's an example from a client who mapped out his emails like this:

As you can see, he knows that if he begins in the funnel today, his final email will arrive on a specific Wednesday.

And in fact this matches exactly what he saw when he went through as a new lead (after deleting his tracking). See Deadline Date row below:

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