How to Integrate Deadline Funnel with EverWebinar
In this video, we provide an overview of how to integrate your webinar platform with Deadline Funnel.
There are two types of emails you'll be sending:
- Pre-webinar (registration links, reminders)
- Post-webinar (replay, sales emails)
You can use EverWebinar to send all of the pre-webinar notifications, but it's important to use your actual email platform (e.g. ActiveCampaign) for sending out all emails after the webinar happens.
This means that your replay email as well as your post-webinar sales emails need to be sent from your email platform (e.g. ActiveCampaign), and not sent through EverWebinar.
Two integration options
There are two ways to integrate EverWebinar and Deadline Funnel.
If you are using one of these email platforms, follow the direct integration method:
If you are using a different email platform, follow the optin integration method.
Direct integration method
To use the direct integration method, you must be using an ESP that integrates with both Deadline Funnel and EverWebinar via API.
If you use ActiveCampaign, ConvertKit, Drip, Ontraport, or InfusionSoft this gives you the most flexibility because EverWebinar can send a trigger to your email system to apply a tag to the lead's record when they attend or miss the "live" webinar. Said another way, these are currently the email software systems that BOTH Deadline Funnel and EverWebinar integrate with via API--and that give you the most flexibility:
- How to integrate Deadline Funnel & ActiveCampaign
- How to Integrate Deadline Funnel & Drip
- How to Integrate Deadline Funnel & ConvertKit
- How to Integrate Deadline Funnel & Ontraport
- How to Integrate Deadline Funnel & Infusionsoft
If you are not using the Deadline Funnel API:
If you are using a different email platform, then you will need to use the optin integration method instead.
First, make sure that you only allow same-day/just-in-time registration. Doing this keeps the number of days between the registration event and the deadline for your promotion a specific number of days.
In some cases this might not be ideal for what you had planned, but it's required in order to synchronize the timing of your follow-up emails and the Deadline Funnel tracking - since EverWebinar can't tell your email system to apply a tag.
Once you've done this, you'll need to establish the trigger for the deadline based on when people optin.
We recommend using Zapier to do this if possible:
If Zapier is not an option with your ESP, you can use our Optin Form trigger: