Facts to Know About the Email Countdown Image
Sometimes we hear from clients that when they're testing Deadline Funnel's countdown image, the time in their test email doesn't match the actual time they expected to see.
If this is happening to you, this explains why.
Google Gmail and some other email systems aggressively cache images.
Caching is a way to speed up showing images.
Google stores a fixed, unchanging version of the countdown timer image in the email on their server, and whenever they detect that you are opening that same image again, they load the image from THEIR server, not ours, so the countdown doesn't update.
When you're testing, it's common to test the countdown image, and then if you run another test later on, to expect the countdown image in your email to be different. But since Google already has a copy of that image on their server, any time you open an email with that image from the same URL, Google doesn't grab the new image for you... it shows you the one you saw the first time.
How We Fixed the Gmail Caching Issue
Testing Your Image
And if you are viewing the email in Outlook, you'll notice that you see the correct time but the countdown isn't animated. This is because Outlook does not show animated images at all. This is a deficiency of Outlook.
If you have any questions, please let us know at email@example.com.