How and When to Use a Wildcard

Sometimes in the funnel steps you might need some extra flexibility and control over what pages Deadline Funnel is active on, including situations where you pass UTM parameters to the URL.

In these situations, using a wildcard will be useful. 

Here's what you need to know about using wildcards and how they work.

Under normal circumstance you do not need a wildcard.
If you're sending visitors to:
Then just use that as the URL in the Funnel Step.
Any parameters that get added to the end will be ignored.

A very basic example of how a wildcard works and how to use it.

This example, with the wildcard (asterisk):
...would tell Deadline Funnel to treat all of these URLs the same:
It is interpreted as "all URLs that start with should be treated the same in this step".

Special Situation: URLs with Parameters Required

For example: A lot of shopping cart URLs use things like ?product_id=123
Without ?product_id=123 the shopping cart page won't work.
And a typical shopping cart will show different content for these two example URLs:
In situations like this where your page has a URL parameter even before you use UTM’s, you would do this:
If you want Deadline Funnel active on
Then you would use this in your funnel step:
That way Deadline Funnel will consider these pages the same:

The key to using a wildcard correctly is to ask, "What is the part of the URL that will be the SAME for every visitor?"

In our examples above, that would be
So you would enter this in your funnel step (note the asterisk for the wildcard)
If you have any questions, please let us know at or thru chat.

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