How to Calculate the Number of Days for an Evergreen Funnel
If you're setting up an evergreen funnel and you're not sure exactly how many days you should choose, here's how to figure it out, and also how to validate you have the timing correct.
It helps to think of someone starting in your funnel right now. Whether that's an optin, an API integration, or any of the ways that Deadline Funnel can start tracking for your prospects, imagine that someone is added right now.
Next, consider that all the hours left in "today" until midnight (whatever time zone you've chosen) don't count... or you would say "Zero" as you start your mental count.
Tomorrow would be "One"
The day after tomorrow would be "Two"
And you keep counting until you reach the point in your mental timeline where your prospect would reach their deadline.
So if today is Monday and based on the number of emails you're sending out when your prospect enters your funnel, your deadline should be midnight Friday, then Monday would be zero, Tuesday is one, Wednesday is two, Thursday is three, and Friday is four.
So you would use +4 days when creating/editing your Deadline Funnel campaign.
Now before you start sending prospects through your funnel you want to test.
Deadline Funnel makes it easy to test.
Our best advice is to map out the timing of your emails in a spreadsheet and indicate exactly what day they would go out if a prospect were to enter your funnel today. Since you're going to test by entering your funnel today, if you know the exact date that you would be getting the final email, then you would compare this to your tracking in Deadline Funnel.
Here's a perfect example from a client who mapped out his emails like so:
As you can see, he knows that if he begins in the funnel today, his final email will arrive on a specific Wednesday.
And in fact this matches exactly what he saw when he went through as a new prospect (after deleting his tracking). See Deadline Date row below:
If you have any questions, please let us know at firstname.lastname@example.org.