How Deadline Funnel Tracks Prospects
Deadline Funnel tracks your visitors by looking for:
- Cookie on the device
- IP address match in the database
- Email match in the database (if provided in the link)
The first two methods of tracking are used by default: cookie and IP address.
Although you can turn IP address tracking off we recommend that you leave it on.
Obviously you'll have each prospect's email address in your email follow-up system but you'll also need to get each prospect's email address into the Deadline Funnel database in order to make this work.
For example, if you send a new prospect to an expiring link, they'll be tracked by cookie and IP address but there's no way for Deadline Funnel to know what the email address is for the prospect (the one that you have in your email system).
There are several ways to tell Deadline Funnel what the email address is for a tracked visitor:
a) Optin form integration
b) API integration
c) Appending the email address to an expiring link
Option 'c' will store the email address in the database when the visitor is found by cookie or IP address. Here is how this would work:
- The visitor has tracking
- Deadline Funnel can find the tracking of their cookie or IP
- The expiring link they click has the email address appended
You can find your expiring link in Use It > Email Setup:
Once this expiring link is clicked, and the email address is stored, if the prospect is then on a new device with a different IP address, and she clicks another expiring link that also has an email address appended, then she will be found.
The bottom line is that the best method to have a nearly fool-proof tracking solution is to use either the optin form integration or the API integration. Both of these methods will add data in the Deadline Funnel database that matches information stored in your prospect's record. You can then use this extra matching information to provide a backup method to find your prospects if their cookie isn't found, their IP isn't found, but you DO have information appended to the links in your emails.
If you have any questions, please let us know at firstname.lastname@example.org.