How to Track Using Cookies ONLY
To turn off tracking by IP address, go to the Deadline Funnel admin and navigate to Edit your campaign > Settings. Then toggle "Track with both cookies and IP address or just cookies only" to "Just cookies":
Before you turn IP address tracking off, you should know how tracking works and only choose this option if you really understand that this could have a negative impact on tracking users across different devices.
By default, Deadline Funnel has multiple ways to track visitors that give you the highest probability of keeping your deadline consistent for each visitor, no matter what device they switch to.
Deadline Funnel looks for:
- A cookie on the device
- An IP address match in the database
- An email match in the database (if provided in the link)
The first two methods of tracking, cookie and IP address, are used by default.
By checking for the IP address when a cookie isn't found, Deadline Funnel will find many of your prospects that have switched devices but are on the same IP address. For example, someone that is originally tracked on their desktop at their home office reads your next marketing email on her iPhone and clicks the link in your email. In this case, if she is on the same wifi network then Deadline Funnel will find her IP address in the database and put a cookie on her iPhone that connects her to that tracking record. From that point forward, even if she goes to Starbucks and reads your next email on her iPhone, Deadline Funnel will find the cookie, even though the IP address has changed.
So tracking visitors using both cookie and IP address is extremely powerful - but you do have the option to turn it off if you want.
If you have any questions, please let us know at firstname.lastname@example.org.